Six by Nico in Colmore Business District, the creative dining concept famed for its ever-evolving six-course tasting menus, is set to launch its most immersive and innovative concept yet, Murder on the Midnight Express
This new experience, blending mystery and storytelling with food and drink, defines a new level of customer engagement at a time when both restaurants and diners are facing mounting challenges.
Founder Nico Simeone explains, “Murder on the Midnight Express is more than just a tasting menu; it’s a fully immersive journey that introduces ‘immersion’ to our creative framework, adding to our existing sources of inspiration that cover destinations, memories, and ideas.”
“We’ve always believed in pushing creative boundaries, and this new creative pillar of immersion adds something missing from the dining scene. It’s not just about food; it’s about giving our guests an experience for them to step into. From the moment they sit down they are provided with clues and case files along with props and story-driven elements to solve the crime.”
With this new direction, the Six by Nico creative team have stretched themselves into new territories, encompassing gaming and narrative design with this initial experience, setting the stage for future themes that seek to captivate and surprise guests.
As part of this change, the restaurant brand has introduced an extended dining slot of 2.5 hours, giving their guests an additional 30 minutes to enjoy a more relaxed and immersive experience. To make this possible, operationally the brand has reduced their overall capacity by 15% – a decision that hopefully reflects a commitment to continually evolving the experience and prioritising customers and the value they deliver.
Nico concludes, “We have always been dedicated to delivering value through their experiences and we are constantly looking at new ways to innovate and how we try to invest in the dining experience. That’s why this year we’re investing even more into every moment you spend with us – offering extended time at the table to make each visit truly extraordinary.”
Murder on the Midnight Express is cooking from 27th January — 9th March and is priced at £44 for their Six-Course immersive tasting menu. Guests can enhance their experience with an optional Wine £30 or Cocktail Pairing £40.
Bookings for the Murder on The Midnight Express menu can be made via https://www.sixbynico.co.uk/birmingham/midnight-express/.
Note: New Opening Hours
Monday – Closed
Tuesday, Wednesday, Thursday – From 17:00
Friday, Saturday, Sunday – From 12:00
