We’re delighted to share that London‑based jeweller Queensmith — known for its bespoke natural and lab‑grown diamond jewellery in Hatton Garden — is opening a new showroom at 5 St Philip’s Place in Cathedral Square, right within the heart of Birmingham’s city centre.
This will be the brand’s first regional store outside London and reflects a strong vote of confidence in Birmingham Colmore’s retail and experiential offer. The move signals Queensmith’s continued commitment to redefining how engagement rings are bought in the UK, and represents a significant addition to the vibrancy and diversity of Colmore’s commercial district.
Brett Afshar, Founder & CEO of Queensmith, described Birmingham as a “natural next step” for the brand, citing the city’s rich jewellery tradition and central accessibility for couples across the Midlands. The new Birmingham showroom will offer a personalised, appointment‑led experience designed to guide customers through discovering, understanding and choosing meaningful rings and jewellery — with an emphasis on collaboration, craftsmanship and ethical sourcing.
For Birmingham Colmore, this announcement highlights a broader trend of high‑quality brands choosing Colmore and Cathedral Square as key locations for expansion — strengthening our city centre’s position as a destination for bespoke retail, specialist services and unique shopping experiences.
