The Evolv Collection expands Tavern Brand with two new openings across Birmingham and New York
Multi-award-winning hospitality group The Evolv Collection, led by CEO Martin Williams and founded by the late Sir Terence Conran, is set to expand its Chop House & Tavern brand with two landmark openings: Stories Tavern in Birmingham opening on 27th April 2026 and Queens Tavern in New York’s Hudson Yards opening on 4th May 2026, bringing a taste of London’s tavern culture to America for the first time.
The announcements follow the acclaimed launches of Liverpool Street Chop House & Tavern and Paternoster Tavern in London’s St Paul’s district, cementing the Tavern concept as one of Britain’s most exciting hospitality propositions.
At the heart of every Tavern is a commitment to making quality beer genuinely accessible. All Tavern venues serve £5 pints all day, every day, including lager, IPA and Guinness, served in traditional tankards.
Martin Williams, CEO of The Evolv Collection, said: “We started with a simple idea, bring the £5 pint back to British cities. The Tavern concept has been extremely well received in London and we’re looking forward to welcoming guests in both Birmingham and New York to experience our re-imagination of our founder’s vision. It’s a really exciting next step in the evolution of The Evolv Collection.”
Following the launch of 24 Stories (formerly Orelle), The Evolv Collection will transform the venue’s downstairs bar into Stories Tavern.
Taking inspiration from original 17th and 18th century taverns, Stories Tavern will become a cosy, convivial space for after-work drinks, casual catchups, or a final round before the train home. Designed in partnership with historian Ron Cregan, known for his work with British heritage brands Mulberry and The Maybourne Group, the space will feature dark wood pallets, a deep red and blue colour scheme, elegant brass and gold detailing, and walls adorned with nautical and historical flags alongside antique prints.
Stories Tavern will also be home to a new outdoor terrace, providing the perfect spot for enjoying a drink whatever the weather.
Richard Chiswell, General Manager at 24 Stories, said: “We’re delighted that 24 Stories has been chosen as the latest destination in the Tavern family, giving our guests more reasons to come and visit us, whether it’s for an after-work drink or catchup in the Tavern, or joining us for a cocktail or dinner with a view upstairs in the restaurant.”
Queens Tavern at 20 Hudson Yards, New York, will open the same week as Stories Tavern, marking The Evolv Collection’s first Tavern outside the United Kingdom and bringing a genuine taste of London’s tavern tradition to New York City. Part of the Chop House & Tavern brand, Queens Tavern will offer the same commitment to quality, accessibility and conviviality that has defined the concept since its Liverpool Street debut.
Stories Tavern and Queens Tavern join an established and growing Tavern family: Liverpool Street Chop House & Tavern and Paternoster Tavern in London’s St Paul’s district. Together, the four venues form a distinctive brand architecture within The Evolv Collection, offering the same dedication to quality British produce and craft as the Chop House restaurants, but in a relaxed, pub-style atmosphere built for spontaneous celebration.
“Think of the Taverns as the little brothers of our Chop Houses,” Williams added. “They capture the same spirit of conviviality and heritage, but with a lighter touch, perfect for a pint and a bite, or an evening that might turn into something more.”
Honouring The Evolv Collection founder Sir Terence Conran’s original vision of celebrating London’s heritage, the Tavern brand was created to provide accessible, welcoming drinking destinations rooted in British tradition.
Stories Tavern will open to the public on 27th April 2026.
