F1® Arcade, the world’s first official Formula 1® simulator racing experience to put socialising at its core, is opening its second UK venue in Chamberlain Square in November 2023.
The 53 bespoke full-motion racing simulators have been uniquely designed by a leading simulator design company in conjunction with F1, featuring motion and audio-visual effects to fully immerse guests in their races.
Featuring full-motion racing simulators, reaction games, huge viewing screens, food and cocktails, F1 is described as social gaming like you have never seen before.
On Grand Prix race weekends, F1 Arcade will host Watch Party experiences, further enhancing the excitement of the Formula 1 atmosphere.
Weekend DJs will create an unforgettable vibe throughout the venue allowing guests to escape the ordinary and dive into a world of high octane, speed, and pure entertainment.
The venue also incorporates a range of cutting-edge tech features that enhance the experience including the innovative ‘Arcade Hub’ where guests can create personal driver profiles and immerse themselves in a world tailored to their individual preferences and achievements.
The brand’s launch in Birmingham will also see F1 Arcade set up a number of local neighbourhood projects with the aim of delivering long-term value to local charities, community groups and businesses.
Adam Breeden, CEO and Founder of F1 Arcade, said: “Birmingham was the obvious choice for our second venue opening in partnership with Formula 1 and we are thrilled to bring one of the world’s most sought-after hospitality experiences to the city.
“Birmingham’s legendary automotive heritage and, of course, the fact it was once host to the Super Prix, makes this city the perfect home for F1 Arcade. We can’t wait to become part of the city’s vibrant leisure scene.”
