Birmingham’s biggest celebration of food returns
The Colmore Food Festival returns on Friday 4 and Saturday 5 July 2026, bringing two days of incredible food, live entertainment, and community celebration to the heart of Birmingham. Delivered by Birmingham Colmore as part of our Colmore Life programme, the festival showcases the very best of the city’s vibrant culinary scene while connecting thousands of visitors with the businesses that make the district unique.
Now in its 13th year, the festival has become one of Birmingham’s most anticipated summer events — offering brands the opportunity to reach a highly engaged audience through a mix of on-site experiences, digital campaigns, and city-wide promotion.
Whether you’re looking to maximise brand visibility, engage directly with festival-goers, or align your organisation with one of Birmingham’s most loved events, our 2026 sponsorship packages provide a range of opportunities to get involved.
The Numbers Behind the Festival
Each year the Colmore Food Festival brings together the city’s food lovers, workers, families and visitors for a truly vibrant weekend in the city centre.
2025 Festival Highlights
Festival Impact
- 75,000+ visitors across two days
- 30 local food traders showcasing Birmingham’s culinary talent
- Traders reported up to £10,000 in sales during the festival
Media & Marketing Reach
- 54 media features reaching 1.5M+ people
- 124,000+ impressions from our Sky TV advertising campaign
- 5,500 copies of ‘Colmore Life Magazine’ distributed
Digital Performance
- 16,600 festival landing page visits
- 2,600 clicks through to trader websites
- 1,900+ email subscribers with a 36.3% open rate
Social Media Reach
- 93,800 Instagram views in the lead-up to the event
- 745% increase in profile visits
- 7,000 Instagram followers and growing
Together, this creates a powerful platform for partners looking to build brand awareness and connect with thousands of engaged visitors in Birmingham city centre.
2026 Sponsorship Opportunities
Our sponsorship packages are designed to give businesses meaningful ways to be part of the festival — whether through headline brand partnership, on-site activations, media collaborations, or targeted brand placements.
Packages range from Bronze sponsorship through to our Exclusive Title Sponsor, providing a variety of levels depending on your goals and budget.
Opportunities include:
- Exclusive Title Sponsor
- Gold, Silver and Bronze partnerships
- Chef’s Demo Kitchen sponsorship
- Media partnership
- Family and community activations
- Wayfinding installations and experiential branding
- Festival magazine sponsorship
Each package offers a combination of brand visibility, media exposure, digital promotion, and live engagement opportunities, allowing sponsors to connect directly with festival audiences before, during and after the event.
Be Part of Colmore Food Festival 2026
By sponsoring the Colmore Food Festival, your brand will be aligned with Birmingham’s leading culinary showcase, reaching tens of thousands of visitors and gaining exposure through a multi-channel marketing campaign across digital, media, and on-site experiences.
To discuss sponsorship opportunities or download our sponsorship packages here, get in touch with the team.
