Where to watch every goal, cheer every win, and soak up the atmosphere. Football fever is set to take over the globe as the FIFA World Cup 2026™ kicks off from 11 June to 19 July, and there’s no better place to catch the action than right here in Birmingham Colmore.
Whether you’re backing England all the way, organising a work social around a big match, or simply looking for the perfect spot to celebrate every goal, Colmore’s bars, restaurants and venues are ready to welcome football fans throughout the tournament.
Before kick-off, make sure you’ve downloaded the Colmore Life app. Packed with local events, exclusive offers, self-guided tours and everything happening across the District, it’s your ultimate companion both during the World Cup and beyond.
Download the Colmore Life app here.
Society – every seat’s a front-row seat
If you’re looking for a lively atmosphere and plenty of screens, Society has you covered throughout the tournament.
With a combination of large projector screens and TVs positioned across the venue, every match will be visible from virtually anywhere in the building. Better still, there’s no ticket requirement, meaning football fans can simply walk in and enjoy the action. That said, booking ahead is recommended for the biggest fixtures to guarantee your spot.
For England matches, guests can also take advantage of a range of pre-bookable drinks packages, making match day planning even easier for groups.
The below packages are available for pre-purchase for England matches only.
Kick off Package: £50
8 Pints of core range draught
Match Day Package: £120
12 Pints of core range draught
6 Medium Wine or Glass Prosecco
Prosecco Package: £55
2 Bottles of Prosecco
Half Time Reload: £100
16 Pints of core range draught
As if that wasn’t enough, Society will also be running a £1,000 Footie Sweepstake. Selected beers purchased in the lead-up to the tournament will give guests the chance to enter, choose their winning team, and potentially share a £1,000 bar tab if their team lifts the trophy. Just make sure you’re in the venue for the final if you want to claim your prize.
Find out more: https://www.societybirmingham.com/
Newhall Street Tavern – your matchday headquarters
Whether you’re planning a casual catch-up with friends or a full football-fuelled gathering, Newhall Street Tavern is ready for kick-off.
The venue will be showing all England matches, alongside other fixtures on request, across two large screens. Guests can reserve drinks tables free of charge, while VIP packages are available for those looking to elevate their matchday experience.
For something a little more exclusive, the venue also offers private hire options, including a dedicated private room. Even the shuffleboard screens can be transformed into viewing screens, creating a unique setting for private watch parties.
From group bookings to office socials, Newhall Street Tavern is the perfect place to gather your squad.
For more information and booking go to: https://newhallstreettavern.co.uk/world-cup/
The Royal – football, food and full-time celebrations
When it comes to creating a true tournament atmosphere, The Royal is pulling out all the stops.
Expect big screens, cold drinks and great food in the heart of Birmingham Colmore, creating the ideal setting to enjoy every twist and turn of the World Cup. Whether you’re joining fellow fans for a packed-out England fixture or organising a larger group event, The Royal offers flexible spaces for everything from private bookings to full corporate takeovers.
With an electric atmosphere from the first whistle to the final goal, this is one venue where every match feels like a cup final.
It might be coming home – and The Royal wants a front-row seat.
Find out more: http://theroyalbirmingham.co.uk/sports#/
The Alchemist – World Cup hospitality with a twist
Looking to host clients, reward colleagues, or gather your team for the biggest sporting event of the summer? The Alchemist is offering exclusive hospitality experiences throughout the FIFA World Cup 2026™.
Focusing on premium private hire and bespoke event experiences, The Alchemist provides a vibrant setting to enjoy the tournament’s standout fixtures. Whether you’re planning around England’s group stage matches or looking ahead to the final on 19 July, their team can tailor an experience to suit your requirements.
With demand expected to be high, early enquiries are strongly encouraged to secure preferred dates and create the perfect matchday atmosphere for your guests.
Because let’s be honest – football is great, but football with cocktails is even better.
Enquire here: https://thealchemistbars.com/happenings/watch-world-cup-football/
Purecraft – Pints, Goals and Proper Matchday Grub
Looking for the ultimate matchday combination? Purecraft Bar & Kitchen will be showing all of England’s group stage fixtures on 17, 23 and 27 June, making it the perfect place to cheer on the Three Lions.
To keep fans fuelled throughout the action, Purecraft is serving up a special World Cup menu featuring crowd-pleasing favourites including loaded fries, loaded nachos and hot dogs. Better still, supporters can enjoy £3 pints of lager, proving that following the football doesn’t have to break the bank.
Whether you’re joining colleagues after work, gathering friends for a big England fixture, or simply looking for a lively atmosphere in the heart of the city, Purecraft has all the ingredients for a winning matchday.
Find out more: https://www.purecraftbars.com/
The White Lion – Matchday Pints in a Classic Pub Setting
For football fans looking for a traditional pub atmosphere during the FIFA World Cup 2026™, The White Lion at Hotel du Vin is a great spot to settle in and soak up the action.
Located in the heart of Colmore Business District, The White Lion combines classic pub charm with a welcoming atmosphere, making it the perfect place to catch up with friends, enjoy a pint, and follow the tournament as it unfolds.
Whether you’re stopping by before kick-off, celebrating a big win, or dissecting the referee’s latest decision over a drink, The White Lion offers a relaxed setting for World Cup matchdays throughout the summer.
Find out more: https://www.instagram.com/whitelionhotelduvin/?hl=en
F1 Arcade – Where Football Meets Full-Throttle Fun
Looking for a World Cup watch party with a difference? F1 Arcade Birmingham is bringing together the excitement of football and the thrill of racing for an unforgettable tournament experience.
Located in the heart of the city, F1 Arcade will be screening key FIFA World Cup 2026™ fixtures in its vibrant, high-energy venue, complete with giant screens, premium food and drink, and its signature racing simulators. Whether you’re cheering on England, entertaining clients, or planning a matchday social with friends, it’s the perfect place to combine the beautiful game with a little friendly competition.
With dedicated viewing areas, group packages available, and plenty of opportunities to get behind the wheel between matches, F1 Arcade offers a unique way to experience the tournament.
After all, whether it’s football or Formula 1, everyone loves a dramatic finish.
Find out more: https://birmingham.events.f1arcade.com/section/new-shop-section-txl9
Don’t get caught offside this summer
Whether you’re watching every England match, organising a work social, or simply looking for somewhere to soak up the atmosphere, Colmore Business District has plenty of ways to enjoy the FIFA World Cup 2026™.
From giant screens and sweepstakes to private hospitality experiences and matchday drinks packages, there’s something for every type of football fan throughout the tournament.
And while you’re planning your fixtures, don’t forget to download the Colmore Life app. It’s the easiest way to stay up to date with local events, exclusive offers, hidden gems and everything happening across the District throughout the World Cup and beyond.
Download the Colmore Life app here.
Now all that’s left to do is pick your venue, gather your teammates and hope your predictions don’t go to penalties.
